Usal x Adidas TERREX - Chase The Sky
CHASE THE SKY
We collaborated with Adidas TERREX to bring a night of movement, music and community to the people of Los Angeles.
To highlight the launch of Adidas TERREX’s hiking shoe, the Skychaser AX5, USAL produced the first ever Griffith Park hike to DJ set. Starting at Satellite - Usal’s new LA retail store - we led a sunset hike to the Griffith Park helipad where DJ Hayes Bradley performed against the LA skyline.
The event saw over 200 RSVPs within 2 hours of registration going live and over 1000 attendees on the day of the event. The first 100 participants were able to demo the Skychaser AX5.
The novel event was captured through hundreds of photos and videos as well as a Hypebeast-shared event recap and written post.
The campaign merged movement and culture, Chase The Sky translated Adidas TERREX’s performance ethos into a real-world experience that resonated far beyond traditional marketing. The activation transformed the Skychaser AX5 launch into an authentic expression of Los Angeles energy — social, cinematic, and community-driven — amplifying both brand story and audience connection across digital and physical worlds.
By The Numbers
- 200 online RSVPs within 2 hours of registration launch
- 1000+ attendees day-of
- 100 attendees provided demo shoes
- 72.4k views with 1.7k engagements
OUR ROLE
- Creative production & execution
- On-site coordination
- Vendor & talent management
- Permitting & logistics
- Location scouting & management
- Media capture & direction
- Social media promotion
- Email marketing
- Ticketing & RSVP management
- Community activation
- Merchandise design & production