For our fourth time working with Vivo Barefoot, Usal casted and produced a campaign for Vivo Barefoot’ s trail running shoe Primus Trail Flow. This campaign captured friends running through the mountains - coming together to challenge, explore and ground themselves in nature. In August, the campaign went live across Vivo’s channels with 3 reels, and 6 carousels shared to 1M+ followers.

True to Usal’s vision, this campaign combined the mission of Vivo Barefoot with the brand and community that Usal represents and shares. Centered on empowering audiences to move with intention, find community outdoors and test oneself, this product embodies the essence of Usal.