Los Angeles
Veja Running LA Marathon Cheer Zone & Strava Challenge
LA, this is your moment.
Mile 20 is where the wall hits, this is where you break through. Join us at the USAL x Veja Cheer Zone Mile 20 – 8:00 AM. Bring the energy. Bring the noise. Push every runner through the wall. RUN HARD. CHEER LOUD. SMASH THE WALL.
Title
When
03/16
Time
8:00 AM - 2:00 PM
Intensity
about
Veja is a pioneering footwear brand redefining performance and sustainability in running. Known for its commitment to ethical production, Veja crafts high-quality sneakers using innovative materials like Amazonian rubber, recycled plastic, and organic cotton. For the 2025 Los Angeles Marathon, Veja is bringing its passion for running and community to Mile 20 with the "SMASH THE WALL" Strava challenge—rewarding the fastest runners on the segment with a pair of the exclusive Veja x César Villalba collaboration shoe. With a focus on transparency, innovation, and responsible design, Veja strives to enhance performance footwear that is both cutting-edge and environmentally conscious.
What's Included
We will supply confetti, noisemakers, airhorns, sign making supplies, food, coffee, beers, and drinks from our friends at Cadence and Zico so you're ready to gas up runners through the final 6 miles of the marathon course.
Fastest male and female on the segment win a pair of shoes from the VEJA x César Villalba collab. No sign-ups. No gimmicks. Just raw effort. If you run, you're in.
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